The method of optimising a website or webpage to improve the quantity and consistency of traffic from a search engine’s organic results is known as SEO (Search Engine Optimization).
How do search engines perform?
To put it another way, SEO works by demonstrating to search engines that your content is the best result for the given subject.
This is because all search engines share the same goal: to provide their users with the latest, most important results.
Google specifically searches its list of “hundreds of billions” of pages to find a collection of results that best match your quest.
How does Google decide which result is the “best”?
Websites and Web pages are ranked based on:
You don’t want to find web pages about truck tyres if you look for “chocolate chip cookie recipes.”
That’s why Google prioritises pages that are closely linked to your search term.
Google, on the other hand, does not simply place “the most important pages at the top.” This is due to the fact that each search word has thousands (if not millions) of relevant pages.
Usefulness of Content
Related and authoritative content is possible. However, if the content isn’t useful, Google won’t want to put it at the top of the search results.
Indeed, Google has stated that there is a difference between “higher quality content” and “useful” content.
Why Should We Care About SEO?
Every day, billions of searches are made on the internet. This translates to a massive amount of targeted, high-intent traffic.
Many people look for unique goods and services with the intention of purchasing them. These searches are considered to have commercial intent, which means they are explicitly implying that they want to purchase something you have to sell with their search.